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Engaging with Founders and LPs: The Power of Events & Webinars

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Are you looking to deepen your connections with founders and LPs? If so, our session on Engaging with Founders and LPs: The Power of Events & Webinars is a wonderful resource! Special guests Rachel Mackey, Founder of Rachel Does Content, and Lauren Young, Head of Network Operations at Union Square Ventures, explore the tips, tricks, and best practices for creating memorable experiences both virtually and IRL that will deepen your relationships with LPs, founders, co-investors, and beyond.

WHY IT'S WORTH YOUR TIME

  • Planning Impactful Events: Discover the types of events that create lasting relationships, build your firm’s reputation, and give you the best bang for your buck.

  • Leveraging Webinars: Learn the benefits of curating webinars to connect with founders and LPs and how to choose relevant topics and speakers that deliver value.

  • Engagement Strategies: Get tips on keeping your audience engaged before, during, and after events, and learn how to leverage post-event feedback effectively.

Here's the Recap

KEY TAKEAWAYS

  • Define your goals as it relates to the type of event you’re planning. Tailor the event type (e.g., intimate dinners, virtual events, panels, summits, demo nights) to your objectives, such as networking, showcasing founders, and expanding your network.

  • You can budget wisely and still create a memorable experience. When planning events, prioritize spending on venue and food to enhance the attendee experience. Save on costs by avoiding speaker fees and pricey entertainment and minimize spending on decor.

  • Proactively consider your success metrics prior to your event. Focus on creating a positive atmosphere, quality interactions, and engagement rather than attendee numbers. Ensure flawless AV setup, small group interactions, and curated content. Measure ROI by building case studies and collaborating with the investment team to define metrics.

  • Don’t forget your post-event follow-up plan. Send follow-up notes with participant details, share event photos for social media engagement, and give personalized thank-you gifts. Utilize a social media strategy with pre-written copy for speakers and leverage event recordings for future marketing content.

MEET THE SPEAKERS


Featured
Lauren Young
Lauren Young

Lauren is the Head of Network Operations at Union Square Ventures, where she has spent 10 years leading strategic planning and providing comprehensive portfolio support from onboarding to exit. She oversees the execution of all major events and programs, ensuring a high standard of service for portfolio company leadership across more than 150 companies. Lauren is also at the forefront of spearheading diversity, equity, and inclusion initiatives across the portfolio, contributing to a more inclusive and equitable industry.

Rachel Mackey
Rachel Mackey

Rachel is a fractional VC platform and content creator, and the founder of Rachel Does Content. As the Fractional Head of Marketing at The Artemis Fund and a Platform Fellow at H/L Ventures, she leverages her marketing and strategic networking expertise to support emerging ventures. Rachel previously spent over five years at OCA Ventures, building and implementing the firm’s platform strategy from the ground up. She also co-founded V2:VC, a networking group for rising investment professionals in Chicagoland.